The AI Marketing Playbook
MLI Generative AI Series Series

The AI Marketing Playbook Edition 2

Concepts • Methods • Applications

Mark Lamplugh
Paperback
September 2024
9781501522895
More details
  • Publisher
    Mercury Learning and Information
  • Published
    9th September
  • ISBN 9781501522895
  • Language English
  • Pages 272 pp.
  • Size 6" x 9"
$44.99
Add to Cart
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September 2024
9781501520037
More details
  • Publisher
    Mercury Learning and Information
  • Published
    17th September
  • ISBN 9781501520037
  • Language English
  • Pages 272 pp.
  • Size 6" x 9"
$165.00
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September 2024
9781501520044
More details
  • Publisher
    Mercury Learning and Information
  • Published
    17th September
  • ISBN 9781501520044
  • Language English
  • Pages 272 pp.
  • Size 6" x 9"
$44.99
Add to Cart

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape.

FEATURES:

  • Includes step-by-step guides for implementing AI tools in SEO, social media, and email
  • Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service
  • Features real-world cases from leading companies like Netflix, Amazon, and Spotify
  • Uses AI tools to transform customer data into actionable insights for more effective campaigns

1: Introduction to AI Marketing
2: Understanding AI and Machine Learning
3: Preparing Your Data for AI
4: Using AI to Analyze Customer Behavior
5: Personalization with AI
6: Chatbots and AI-Powered Customer Service
7: Image and Video Recognition with AI
8: Using AI for Social Media Marketing
9: Predictive Analytics with AI
10: Email Marketing with AI
11: Search Engine Optimization with AI
12: Using AI for Content Marketing
13: Marketing Automation with AI
14: Using AI for Sales Enablement
15: Ethical Considerations and the Future of AI in Marketing

Mark Lamplugh

Mark Lamplugh is a visionary CMO and best-selling author adept at driving revenue growth and achieving organizational goals through data-driven technology and collaborative leadership. An expert in leveraging digital marketing, he has experience in budget management, team direction, and stakeholder engagement.

AI in Marketing; Generative AI; Personalized Marketing; Marketing Automation; UX; Data Analysis; Predictive Analytics; ChatGPT; Gemini